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Company visited · On-demand online fashion

Shein

In house
  • Real-time order allocation
  • 240 tools developed
In partnership
  • 6,500 suppliers trained and funded
28 days
from design to customer
What struck usShein trains, equips and funds 6,500 suppliers, and rents this system out to around twenty brands.
For youConnect your chain digitally, from capturing the sales signal through to production.
Public benchmarks
Unlisted company. Around 7,500 active suppliers on average in 2025, against 7,200 in 2024 and 5,800 in 2023.39
The Shein model
A garment's journey, from design to customer
  1. 01
    Design
    Shein's designers or its manufacturers spot trends online and in the app's data.
  2. 02
    Proposal
    The supplier submits a selection to Shein's buyer. Materials and prices are entered in the MES.
    AI
  3. 03
    Evaluation
    The buyer and a manager choose the designs. Shein may check material prices.
    AI
  4. 04
    Samples
    The supplier makes samples in 3 days and sends them to Shein for feedback.
  5. 05
    First run
    An order of 100 pieces, delivered in 3 to 4 days, with no margin for the supplier.
    AI
  6. 06
    Customer orders
    The product goes online and is tested. Shein adjusts quantities and recommendations.
    AI
  7. 07
    Delivery
    The pieces reach the central warehouse in Foshan or warehouses abroad.
  8. 08
    Shipping
    Parcels leave for customers.
  9. 09
    Reorder
    If the item sells, it is reordered and delivered in 9 days. The supplier makes its margin.
  10. 10
    Customer
    Customers receive their order 14 days after placing it, 28 days after design.
  11. 28 days
    from design to customer
AIStep where Shein relies on AI. Based on the presentation at Shein's innovation centre, Guangzhou, 28 October 2026.
On site
Software that allocates orders
Orders are allocated in real time across 6,500 suppliers, which limits dead stock.
Shared tools
In three years, 240 tools and pieces of equipment developed to simplify tasks, more than 200 patents and 3,000 systems made available to suppliers.
Shein as a Service
The system is open to some twenty brands, including Pimkie in France.
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Sources

39. Modaes, based on Shein's public documents.

D. Figure presented by the company during the visit: full status on the status of figures page.